Terms of Use & Privacy Policy

Section 1Who We Are

The MyBeing mobile application (the "App") is owned and operated by Enthuworks Inc ("MyBeing", "we", "us"), a company registered in the State of Delaware, United States, with its registered address at 651 N Broad St, Suite 201, Middletown, Delaware 19709.

You can reach us at any time at hello@enthu.ai.

By downloading, accessing, or using the App, you agree to these Terms of Use and to the Privacy Policy set out in Section 7. If you do not agree, please do not use the App.

Section 2What MyBeing Does

MyBeing is a positive affirmations app. Through the App you receive affirmations and motivational content personalized to you — based on details you share, such as your mood and preferences — at the frequency you choose, and you can save and share the ones that resonate with you.

Section 3Compatible Devices and App Stores

The App is available for download from the Apple App Store and Google Play. Your use of those platforms is also governed by their own terms and conditions, which we encourage you to review. We are not responsible for the operation of the app stores themselves.

Section 4Getting Started; Free and Premium Versions

When you first open the App, you will be asked a few questions — such as your name, mood, sun sign, relationship status, and preferences — so we can personalize your affirmations. These answers are required to set up your experience, and Section 7 explains how they are protected.

MyBeing offers a free version with limited content and features. Full access is available through a premium subscription (offered on a weekly, monthly, or annual basis, and, where available, as a one-time lifetime purchase), billed through the Apple App Store or Google Play using the payment method associated with your app store account.

Section 5Using the App

Within the App you can view affirmations personalized to you, save your favorites, and share selected content through your device's sharing options.

5.1 Settings

You can update your profile information and adjust App preferences, including notification frequency and timing, at any time from the settings screen.

5.2 Content and Favorites

You can filter content by category and access the items you have saved.

5.3 Appearance

Where available, you can customize the App's visual presentation, such as themes, fonts, and backgrounds.

Section 6Intellectual Property

All content in the App — including text, exercises, designs, graphics, logos, software, and audio — is owned by us or our licensors and is protected by intellectual property laws. We grant you a personal, non-exclusive, non-transferable, revocable license to use the App for your own personal, non-commercial use.

Your information stays yours. The personal details you provide in the App — such as your mood, preferences, and profile information — remain yours, and we only use them to provide the service as described in the Privacy Policy below. If you share content from the App through your device's sharing options, you are responsible for where and with whom you share it.

Section 7Privacy Policy

This section explains what personal data we collect, why we collect it, who we share it with, and the rights you have over it.

7.1 Data We Collect

Data you give us directly:

• Account and profile information: your name, email address, and sign-in credentials (including via Sign in with Apple or Google, if you use them), plus your answers to onboarding questions — such as your mood, sun sign, relationship status, and content preferences.
• Mood data: the moods you select in the App and how you interact with affirmation content. We treat your mood information as sensitive personal data — see Section 7.4.

Data collected automatically:

• Device and usage data: IP address, device model and operating system, unique device identifiers (including advertising identifiers such as Apple's IDFA or Google's Advertising ID, subject to your permission where required — see Section 7.7), app version, crash logs, push notification tokens, and information about how you use the App (such as which features you open and when).

We do not collect your location, and we do not collect data from your device's camera, microphone, contacts, or social media accounts unless you explicitly grant permission for a specific feature.

7.2 Data Controller

Enthuworks Inc is the data controller responsible for your personal data, with the contact details given in Section 1.

7.3 Why We Process Your Data, and on What Legal Basis

• To provide the service — creating your account, storing your profile and mood selections, personalizing your affirmations, and providing customer support (performance of our contract with you).
• To manage billing — administering subscriptions purchased through the app stores (performance of contract; legal obligations).
• To improve the App — aggregated, statistical analysis of how the App is used, and crash diagnostics (our legitimate interest in improving the service; consent where required).
• To communicate with you — service messages, and, only with your consent, marketing communications. You can opt out of marketing at any time via the unsubscribe link in any message or by contacting us (consent).
• To comply with the law — where processing is required by applicable legal obligations (legal obligation).

We keep your personal data for as long as you have an account with us, and afterwards only as long as needed to comply with legal obligations or resolve disputes, after which it is deleted or anonymized. You can delete your account (and the data associated with it) at any time from within the App, from our Delete account page, or by contacting us.

7.5 Children

The App is intended for users aged 18 and over, and we do not knowingly collect personal data from children under 13 (or the higher minimum age that applies in your country). If you believe a child has provided us personal data, contact us at hello@enthu.ai and we will delete it.

7.6 Who We Share Data With; International Transfers

We never sell your personal data. We share it only with service providers who process it on our behalf, under contracts that limit their use of it to providing services to us:

• Google Cloud Platform (Google LLC) — cloud hosting and backend infrastructure (United States).
• Google LLC (Google Analytics) — website and app usage analytics (United States).
• PostHog Inc. — product analytics (data hosted in the European Union).
• Meta Platforms, Inc. — advertising measurement and attribution for our ad campaigns (United States); Section 7.7 explains exactly what is and is not shared.
• Google AdMob (Google LLC) — serving advertisements inside the App (United States); Section 7.7 explains exactly what is and is not shared.
• Apple Inc. and Google LLC (app stores) — distribution and subscription billing.
• RevenueCat Inc. — processes your purchase and payment data (the subscriptions and purchases you make, purchase and renewal dates, and app-store receipts) to manage, validate, and restore your subscriptions (United States).
• Stripe Inc. — payment processing for purchases made outside the app stores, if offered (United States).
• Beehiiv Inc. — email newsletters and communications (United States).

We never receive or store your full payment card details — payments are handled entirely by the app stores or, where applicable, by our payment processor Stripe.

Our servers and providers are primarily located in the United States; our product analytics data (PostHog) is hosted in the European Union. If you use the App from outside the US (for example from the European Economic Area or the United Kingdom), your data will be transferred to the US. Where required, such transfers are protected by appropriate safeguards such as the European Commission's Standard Contractual Clauses or an applicable adequacy framework.

We may also disclose data where required by law, to protect our rights or users' safety, or as part of a merger or acquisition (in which case this policy will continue to apply to your data and we will notify you of any change of controller).

7.7 Advertising and Attribution

We promote MyBeing through advertising platforms such as Meta (Facebook and Instagram). To measure whether those campaigns work, the App includes the Meta SDK, which shares limited data with Meta Platforms, Inc.: device-level advertising identifiers, IP address, and app events such as installs, trial starts, and subscription purchases.

The App may also display advertisements served by Google AdMob (Google LLC). To deliver and measure those ads, AdMob receives your device's advertising identifier, IP address, and basic device and app information, and may use them to show you personalized ads unless you limit this using the controls below.

• On iOS, this tracking happens only if you allow it in Apple's App Tracking Transparency prompt. You can change your choice at any time in Settings → Privacy & Security → Tracking.
• On Android, you can limit this by resetting or deleting your Advertising ID in your device's privacy settings.
• What we never share with Meta, Google AdMob, or any other advertising platform: your mood data, sun sign, relationship status, or any other onboarding answers (see Section 7.4).

Meta and Google process this data in accordance with their own privacy policies. Declining tracking does not affect your use of the App in any way.

7.8 Your Rights

Depending on where you live, you have the right to:

• Access the personal data we hold about you;
• Correct inaccurate data;
• Delete your data ("right to be forgotten");
• Restrict or object to certain processing;
• Port your data to another service in a machine-readable format;
• Withdraw consent at any time, where processing is based on consent.

If you are a California resident, you additionally have rights under the CCPA/CPRA, including the right to know what personal information we collect, the right to delete it, the right to correct it, and the right not to be discriminated against for exercising your rights. We do not sell your personal information for money. However, our use of advertising tools such as the Meta SDK and Google AdMob may constitute "sharing" of personal information (device identifiers and app activity) for cross-context behavioral advertising under the CCPA/CPRA. You can opt out of this sharing at any time as described in Section 7.7, or by emailing us at hello@enthu.ai with the subject "Do Not Share My Personal Information". We never sell or share your mood data.

If you are in the EEA or UK, you also have the right to lodge a complaint with your national data protection supervisory authority.

To exercise any of these rights, email us at hello@enthu.ai. We may need to verify your identity before acting on your request, and we will respond within the timeframe required by applicable law.

7.9 Security

We use technical and organizational measures appropriate to the sensitivity of the data we handle, including encryption of data in transit (HTTPS/TLS) and at rest, access controls, and the principle of least privilege. No system is perfectly secure, but we are committed to protecting your data and to notifying you and the relevant authorities of any breach as required by law.

7.10 Data About Other People

If you provide us personal data about someone else (for example, by inviting a friend), you confirm that you have their permission to do so.

7.11 Changes to This Policy

We may update these Terms and this Privacy Policy from time to time. If we make material changes, we will notify you in advance through the App or by email, and the "Last updated" date above will change. Continued use of the App after changes take effect constitutes acceptance of the updated terms.

Section 8Subscriptions, Billing, and Cancellation

Automatic renewal. MyBeing subscriptions are auto-renewable. When you purchase one:

• Payment is charged to your app-store account — your Apple ID on iPhone, your Google account on Android — when you confirm the purchase.
• Your subscription renews automatically for the same period and price unless you turn off auto-renewal at least 24 hours before the end of the current period.
• Your account is charged for the renewal within 24 hours before the current period ends.
• If we offer a free trial and you do not cancel before it ends, it converts to a paid subscription and your account is charged. Any unused portion of a free trial is forfeited when you buy a subscription.
• We will give you advance notice of any price change affecting an active subscription, and it will take effect no earlier than your next renewal.

How to cancel. You can cancel at any time. Cancelling stops the next renewal — you keep access until the end of the period you have already paid for. Deleting the App does not cancel your subscription; you must cancel through the store:

• On iPhone (Apple App Store): Settings → tap your name → Subscriptions → MyBeing → Cancel Subscription.
• On Android (Google Play): open Google Play → profile icon → Payments & subscriptions → Subscriptions → MyBeing → Cancel.

Refunds. In addition to any rights the app stores give you, we offer the following:

• You may request a refund within 14 days of a charge, for monthly and yearly subscriptions only.
• This refund is available once per account.
• Weekly subscriptions are not refundable, except where the law gives you a right to a refund.
• On iPhone, refunds are handled through the Apple App Store, and the decision is Apple's.
• On Android, where a refund is issued automatically, it requires you to be signed in to the Google account used for the purchase.

None of this limits any refund or cancellation rights you have as a consumer under applicable law.

Section 9Disclaimers and Limitation of Liability

The App is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all warranties, express or implied, and we are not liable for: interruptions or errors in the App's operation; damage caused by viruses or other harmful components not attributable to us; misuse of the App by third parties; or events beyond our reasonable control. Nothing in these Terms excludes liability that cannot be excluded under applicable law, and nothing limits the statutory rights you have as a consumer in your country of residence.

You agree to use the App lawfully and not to interfere with its operation or other users' use of it. You agree to indemnify us against claims arising from your breach of these Terms or your misuse of the App.

Wellbeing disclaimer (repeated because it matters): the App does not provide medical or psychological advice. Decisions about your health should always be made with a qualified professional.

Section 10Severability

If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force and effect.

Section 11Governing Law and Disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-law rules. If you are a consumer, you additionally benefit from any mandatory consumer protection provisions of the law of your country of habitual residence, and nothing in this section deprives you of the right to bring proceedings in your local courts where that right cannot be waived. If you are a consumer resident in the EU, you may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.