My Being
Privacy Policy
⚠ Draft — not legal advice. Review before publishing.
This document was generated as a tailored starting point for the My Being pre-launch funnel. It is not a substitute for legal advice. Have it reviewed by a qualified privacy lawyer (or run it through a maintained generator such as Termly or iubenda) before it goes live, because it collects real email addresses under a pre-launch pricing promise and shares data with Meta for advertising.
Complete every [PLACEHOLDER] and confirm these decisions with counsel:
- Legal entity name, jurisdiction of incorporation, and postal address
- Contact email for privacy requests; DPO and/or EU/UK representative if GDPR applies to you
- Whether you serve any EU/EEA/UK traffic — if so, the Meta Pixel needs prior opt-in consent (a CMP/cookie banner), which conflicts with the current no-banner design (see §5 and §10)
- Your email/data storage provider and its sub-processors
- Concrete data-retention periods
1. Who we are & the scope of this policy
This Privacy Policy explains how [COMPANY_LEGAL_NAME] (“My Being,” “we,” “us,” or “our”) collects and uses personal information when you visit [DOMAIN] (the “Site”) and complete our pre-launch questionnaire and waitlist (the “Service”).
My Being is a pre-launch project. The app is not yet available and no payment is collected through this Site. When you “reserve” a plan or join the beta, you are joining a waitlist so we can notify you at launch and, where offered, hold a founding price. Nothing is charged today.
For the EU GDPR and the UK GDPR, the data controller is [COMPANY_LEGAL_NAME], [POSTAL_ADDRESS].
2. Information we collect
a. Information you give us
- Email address — when you reserve a plan or join the beta.
- First name — optional; you can skip it. Used only to personalise on-screen copy.
- Questionnaire responses — the answers you choose during the quiz, which may include what you want to feel more of; the areas you want to work on; age range; how you describe your gender; relationship status; optionally your star sign; and your preferences for timing, frequency, delivery surfaces, and widget theme.
Note on sensitive data. Some answers (for example those touching on faith or spirituality, or wellbeing themes) could be “special category” data under the GDPR. We collect them only to tailor the product concept and analyse which ad message resonated, on the basis of your explicit consent given by submitting the questionnaire. [CONFIRM_SPECIAL_CATEGORY_HANDLING]
b. Information collected automatically
- Campaign attribution parameters from the link you arrived on (an ad “angle,” a creative identifier, and Meta’s click identifier
fbclid). - Device & usage data via the Meta Pixel and similar technologies — for example IP address, browser and device type, referring page, and the on-Site events in §5, with timestamps.
c. Information from third parties
- Meta Platforms, Inc. — when you click one of our ads, Meta passes us limited click and campaign data, and we send Meta event data as described in §5.
3. How & why we use your information
- To add you to the launch waitlist and, where offered, record your founding-price reservation.
- To email you about the launch and your reservation.
- To measure and improve our advertising, and report conversions to Meta.
- To produce aggregate, de-identified analytics about how the questionnaire performs.
- To plan and personalise the future product concept.
- To maintain security and prevent abuse; and to comply with legal obligations.
We do not use your answers to make any legally significant automated decision about you.
4. Our legal bases (GDPR / UK GDPR)
| Purpose | Legal basis |
|---|---|
| Launch/reservation emails; the Meta Pixel and advertising cookies | Your consent (Art. 6(1)(a)), withdrawable at any time |
| Holding your waitlist reservation / founding price | Steps taken at your request prior to a contract (Art. 6(1)(b)) |
| Aggregate analytics, ad-performance measurement, security | Our legitimate interests (Art. 6(1)(f)) |
| Special-category answers, if applicable | Your explicit consent (Art. 9(2)(a)) |
| Meeting legal obligations | Legal obligation (Art. 6(1)(c)) |
5. Cookies, the Meta Pixel & tracking technologies
We use the Meta Pixel and Meta’s Conversions API to measure advertising. These set cookies and/or send events such as page views, quiz progress, viewing the offer, and reservations, along with the attribution parameters and device data in §2. Meta may match event data to your Meta account to measure and optimise our ads.
Consent and EU/UK traffic. These are non-essential tracking technologies. Under EU/UK ePrivacy rules and GDPR they require your prior opt-in consent before they load. This Site is intended for United States traffic and currently does not present a consent banner. [If you serve or may serve EU/EEA/UK visitors, add a consent-management mechanism that blocks the Pixel until consent is given, or geo-restrict those visitors.]
You can also limit ad tracking through your Meta ad settings, your browser cookie controls, and (for the future app) the device settings described in §13.
6. Who we share your information with
We do not sell your personal information for money. We share it only with:
- Meta Platforms, Inc. — for advertising measurement and optimisation (§5).
- Our data/email storage provider — [STORAGE_PROVIDER_NAME], a processor acting on our behalf.
- Hosting and infrastructure providers — [HOSTING_PROVIDER].
- Professional advisers and authorities — where required by law or to protect our rights.
- A successor — in a merger, acquisition, or asset sale, subject to this policy.
Advertising sharing. Sharing data with Meta for cross-context behavioural advertising may qualify as a “sale” or “share” under some US state laws even though we receive no money. See §11.
7. International data transfers
We and our providers process data in the United States. If you access the Service from elsewhere, your information will be transferred to and processed in the US. Where we transfer personal data out of the EEA or UK, we rely on appropriate safeguards such as the Standard Contractual Clauses (and the UK Addendum) and, where applicable, the EU–US Data Privacy Framework. [CONFIRM_TRANSFER_MECHANISM]
8. How long we keep your information
We keep your waitlist and questionnaire data for as long as needed to notify you about the launch and honour your reservation, and no longer than [RETENTION_PERIOD, e.g. 24 months] after your last interaction, unless a longer period is required by law. Aggregated, de-identified analytics may be kept indefinitely.
9. Security
We use reasonable technical and organisational measures — including transport encryption (HTTPS), access controls, and reputable service providers — to protect your information. No method of transmission or storage is completely secure.
10. Your rights (EU/EEA/UK)
If the GDPR or UK GDPR applies to you, you have the right to access, correct, erase, restrict, or object to processing of your data; to data portability; and to withdraw consent at any time. You may also lodge a complaint with your local supervisory authority (in the UK, the ICO).
To exercise any right, contact us at [CONTACT_EMAIL]. Our [DPO / EU representative / UK representative, if appointed] can be reached at [REP_CONTACT].
11. US state privacy rights (California & others)
Depending on your state of residence (for example California under the CCPA/CPRA, and comparable laws in Virginia, Colorado, Connecticut, and others), you may have the right to know what personal information we have collected, to access, delete, or correct it, and to opt out of the “sale” or “sharing” of personal information for cross-context behavioural advertising.
Because we share data with Meta for advertising (§6), California residents may exercise the “Do Not Sell or Share My Personal Information” right. We honour opt-out preference signals such as Global Privacy Control (GPC) where required. [Add your opt-out link/mechanism and confirm which state laws are in scope.]
12. Children
The Service is not directed to children. We do not knowingly collect personal information from anyone under 16 (or the minimum age required in your jurisdiction). If you believe a child has provided us data, contact us and we will delete it.
13. The future app & Apple’s App Tracking Transparency
This policy currently covers the Site only. When the My Being iOS app becomes available, this policy will be updated to describe the app’s data practices.
In line with Apple’s App Store requirements, the app will publish an accurate Privacy “Nutrition Label” and, before tracking you across other companies’ apps and websites (including any advertising SDKs), request your permission through Apple’s App Tracking Transparency prompt. If you decline, we will not use the device’s advertising identifier to track you, and you can change this any time in Settings → Privacy & Security → Tracking. [CONFIRM_APP_DATA_PRACTICES_BEFORE_SUBMISSION]
14. Changes to this policy
We may update this policy as the project develops. We will post the new version here and update the “Last updated” date. Material changes will be communicated by [EMAIL / on-site notice].
15. How to contact us
[COMPANY_LEGAL_NAME]
[POSTAL_ADDRESS]
Privacy enquiries: [CONTACT_EMAIL]
See also our Terms. · Back to My Being
This draft reflects the actual data flows of the My Being funnel. It does not constitute legal advice. Have a qualified professional review it before publication.